Top 5 Beauty Retail Apps in Poland Q1 2023 Performance

The first quarter of 2023 has shown interesting trends in the performance of the top 5 beauty retail apps in Poland. The data, sourced from Sensor Tower, provides insights into downloads, revenue, and active users across a unified platform.

Douglas.pl - Perfumeria experienced fluctuating weekly downloads, peaking at around 14K in the second week of January and dipping to approximately 6K by the end of March. The app's weekly active users followed a similar trend, starting at 59K and ending the quarter at around 42K.

Sephora - Poprzednia wersja maintained a relatively stable download rate throughout the quarter, with a peak of 13.7K in the first week of January and a slight dip to 7.7K by the end of March. The active users showed a gradual increase, ending the quarter at approximately 37K.

Notino: profumi e cosmetici saw notable spikes in downloads, especially in the last week of January with 11.7K and the last week of March with 10.6K. Active users also rose significantly, starting at 21K and reaching 30K by the end of March.

flaconi had modest download numbers, peaking at 529 in mid-February. The app's active users remained stable throughout the quarter, with a slight increase from 5K at the beginning of January to 5.7K in mid-March.

Lush Fresh Handmade Cosmetics showed the most significant growth in downloads towards the end of the quarter, reaching 204 in the last week of March. Active users increased from 31 at the end of February to 142 by the end of March.

For more detailed insights and data, visit Sensor Tower.